I took a podcast on increasing your email list this week. It was interesting. Mainly I need to develop a mailing list and sends out a newsletter or post. He recommended sending one out every Friday giving some tips and talking about my book.To sell books newsletters and mailing lists apparently are a necessity. Some people have over 10,000 on their mailing list. It's a little like cold contacting, asking people to join.
I think it takes time away from writing, but he suggested writing 250 words each day and that's your post for Friday.
Do I or Don't I?
I get author newsletters, but often I just glance at them and then click delete.
According to an article by Debbie Young at http://www.selfpublishingadvice.org/reaching-readers-with-author-newsletters/ newsletters provide a more intimate, personal communication than can be achieved by a blog post or social media message; offer an alternative means of communication that might better suit those who don’t feel comfortable with social media messaging and give you a means of reaching readers entirely within your own control – not at the mercy of social media which, worst case, might disappear, taking your contacts with them.
Her reasons for not doing one are if you’re already very active and visible on social media and elsewhere; if you’re too pushed for time and have other priorities (not least writing new books!) or if you simply don’t want to do one! – spend your time on what you enjoy instead.
As a reader, do you like newsletters? Why? Do I or Don't I?