Monday, January 15, 2018

Goals for Social Media and Marketing

With all the changes in the last two years my writing has been affected.
It’s been slow plodding. I’ve managed two new books, but with minimal
advertising and blogs. I can barely keep up with this blog. But I’m looking
forward to this year. I have my goals and plans sort of in place and I’m
working on editing a book I hope to publish in a few months.
And I plan to write a novella. Never done one before.
I’ve signed up as a guest blog on a few other sites and I took out a BookTweeter two-month tweet.
I’m marking it on my calendar and hoping to post some of the loops more often
I’m looking at doing a couple of ads, maybe Facebook and Twitter and some
Goodreads Giveaways. I’m also researching other promotions. Any suggestions
are welcomed.
I’m looking at doing a newsletter because ‘everyone’ says you should have one.
I’m worried it might be a time suck, but I’d only do about 4 a year. What do you think?
Do you have goals for 2018?  Want to share them?


  1. My goals are to complete a few more novellas this year. I have five planned so I need to get on them! Good luck with your goals!

  2. Hi Beverly. I hear you on the struggles of the past year or two. Indie publishers can easily suffer burnout with all the responsibilities of the job. I barely managed to eek out one novella this year (coming out Feb. 22...woohoo!) after having published two novels a year for six years. I've done next to no promotion this past year either, but I intend to change that this year. I've already set up some release promos, a free run for the first in the series, and am working on setting up a promotion for my non-fiction book as well. I'll be doing a few Goodreads giveaways, FB and Twitter ads, and an attempt to get a Bookbub ad later this spring for a .99 cent promo. Newsletters aren't so bad. Gaining email addresses of real readers is tricky and unsubscribe rates are frustrating, but mail Chimp is user friendly and quarterly newsletters are plenty unless you're coming up on a big release or promotion.

    On the writing front, I'd like to get tow more novellas done this year for the Savage Cinderella series. I love writing them. The stories are more streamlined (no time for subplots), but I view them as episodic--like watching an episode of your favorite CW series:-)

    1. Thanks for posting PJ and for talking about what you're doing after one of those indie burnout sessions. It was nice to see your goals which are loosely similar and your input on newsletters.
      I'd love to hear how you made out at the end of the year.
      and if you have a book coming out I have blog openings.
      Good luck with everything.

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