This week author Jacqui Jacoby, joins
us with her tip. Award-winning author, Jacqui Jacoby a self-defense
hobbyist and brings the strength she learned from the discipline to her
characters.
Jacqui’s
Tip on Launch Parties
When With a Vengeance came out two years ago,
it was my first book and I wanted it to be something to remember. I researched “launch parties” and everything
I found on the internet was how to promote the books and get agents and editors
to come to your bash. What I found dealt
with large venues that were rented and inviting the businesses in town with the
town’s officials. It was all about sales and presence.
That’s not
what I was thinking of, it’s not what I wanted the memory to be.
With my last
book out last week, promoting was not what this party was about.
I took the
concept of” launch party” and I pulled it into an intimate setting and started
planning what I saw as the perfect way to celebrate years of hard work.
We had
friends at the house. We decorate to
match the theme of the book. In this case, Bystander
and Hollywood.
I wanted a
celebration with my close friends and family of what I had accomplished.
Invitations
were done word of mouth and by Facebook. Nothing fancy.
Food was
planned; just a cake and ice cream with a variety of beverages. For the cake, it took three calls in town to
find a baker who could make one with a photographic image on it instead of mere
icing.
This cake
has become important. At every party, with
every book, everyone wants to see the cake. The flavor? Whatever is the
favorite of heroine. The music, whatever the hero likes best.
Suggested
decorations for the venue:
- About six or eight small place
cards set around the room with character facts. In my case “Beth doesn’t like
chocolate” (above) and “Sean doesn’t listen to anything produced after 1979.”
- A
playlist that represents your book playing softly in the background. For us, it
was Sean’s classic rock.
- Recipe
cards might be featured. One recipe that works for him, one for her. I made the
Sangria that Beth loves and served it in cups the color that matched the cover
of the book. Guests took the cards home.
- 8.5X11
covers of the book displayed in acrylic frames. Not only for this book, but
others, if you have them. I put them around the room with a note on two: “Ask
Me about My Next Book.” It was a great conversation starter.
- A couple
of disposable cameras for guests to use to capture spontaneity.
- Balloon
bouquets, steamers, silk rose petals here and there. Things that say “party”.
- Most
important: Your new release displayed. Stacks standing next to one that stands
alone and strong. Keep a pen handy if someone wants a copy autographed. We sold
ours at cost to our friends and family.
A Launch
Party doesn’t have to be an official occasion to promote name and sales.
Sometimes it can be a mere celebration of this wonderful thing you worked so
hard to achieve. Let your family be there with you. Have your friends come and
see why you were always so busy. And have fun. In the end, that’s all it is
about sometimes!!
Blurb for The Dead Men Continue with
Book II: Dead Men Seal the Deal
Too-playful-for-his-own-good, Jason Sullivan keeps himself busy working,
hitting the gym, and dating the right girl for the right amount of time. He
likes romance. He loves to treat a girl right.
Jason hasn’t aged since the 1940’s while at school back east.
Whispers from new client, Maya Reyes of their first time, parties at school and
what they could do together in the dark of a hotel room, leave Jason seeking
advice from the roommates in his home.
Taylor Grant escaped Georgia to flee a broken relationship with a
cheating fiancé. Her convictions to stay single, stay away from men and
give up sex all together will be challenged when the mischievous Jason she gets
in his cross hairs. Jason likes everything about her, from her Southern
belle accent to the damn pearl earrings she always wears.
When the family comes under attack, taking causalities so sever, no one
knows if they will be able to pull everyone back, the house falls into controlled
chaos to bring them together. Jason and his friends—Travis, Ian, Quinn
and Evan--will unit as an unstoppable force that not even one greedy,
vindictive pretty hag can expect.
Excerpt from The Dead Men Continue
with Book II: Dead Men Seal the Deal
She waved her
hand. “Oh, no. I wasn’t suggesting…”
“You can go
ahead and suggest. It won’t bother me.”
“It’s just…”
she paused. “I’m not dating men.”
He smiled,
feeling more disappointed than he should. “Completely acceptable and still
worth a tire change.”
She flustered.
“Oh, no, that’s not what I meant. I meant I’ve given men up for lent. Only on a
more long term basis.”
“So, dinner
Saturday night?” He still smiled.
She laughed
outright. “No.”
“Friday better
for you?”
“I am not going out with you.”
“I am not going out with you.”
“Why not?”
“It wouldn’t be
worth your time and effort. I’ve totally given up sex and I won’t sleep with
you, so you would be wasting your time.”
He finished
cleaning up the jack, lug and wrench and put it all away.
“I wouldn’t
even try. With that accent? Whispering sweet things in my ear in the dark?
Would drive me right up the wall and break all my concentration and we would
get nowhere.”
“You are an odd
man,” she smiled at him.
He stood across
from her, his hands covered in grime and let his arms hang by his side. A sink
was inside the gym in the men’s room but he didn’t want to take the time away
from her to go take care of it. So he wiped his hands on his grey sweat pants.
“Gimme your
phone,” he said, holding out his almost clean hand.
“What?
“Let me have your phone.
For just a minute.”
She reached
into her bag and pulled it out, handing it over.
He fiddled with
it, entering information then held it up in front of him to take a smiling
photo. A second later it played four notes of a song and then stopped. He
handed it back.
She checked her
contact list and found him entered. Name, phone, address, birthday, e-mail.
Twitter, Facebook. He had given her every way she needed to contact him,
including his very own ring-tone now set to the Doctor Who theme, and added the
photo to boot.
“I know electronics.
Not a phone exists I can’t get into.”
“Show off,” she
said.
“Usually,” he
chuckled.
Buy
Links:
Not Released Yet
You can find Jacqui at:
www. jacquijaxjacoby.com
Twitter: JaxJacoby
Facebook: Jacqui Jax Jacoby
Instagram: JacquiJaxJacoby
Thanks Jacqui for dropping by and
sharing that great marketing tip.
Don’t forget to check back next week
for another author’s tip or tweak.