Monday, August 28, 2017

Marketing for the Experienced Author


Moving on from our workshops, RWA had some interesting workshops. I attended one by Mark Dawson – Savvy Marketing for the Experienced Author I thought might be interesting.
15 tips to help find readers and sell more books
- Mailing Lists – build a list and use it
                       To build a list use the front and back matter; give away free book (novella)
                Facebook ads
                Amazon ads (on perma free
                Give a book so sign up

- Interact – take cold leads and turn into customers and readers. Turn customers into friends and friends into a fan base
           Automate conversation starters  #TFI Friday
           Ask for info and include in book – thank you’s      

- Facebook live videos – offer high organic reach; very shareable; turn it into an ad; post to page or group

-Lead Generation Ads – means subscribers can sign up with 1 click Facebook } Zapier}Mailchimp

-Website retargeting –use the FB pixelon  on your site

                            Audience will dynamically update – info in audience tab     

-Upselling – Selling additional contact...free book
                  Option to buy a box set (get sales and subscribers)

-Maximize Our Social Channels – use twitter
                  How many options are there to sign up on your favorite page

-Invite the links - Someone interacts with your add, invite them to like page
                          Facebook likes

-It’s all about video

The rest of his suggestions were expensive and way out of my budget – even videos.

5 comments:

  1. Great advice! Thank you for sharing!

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  2. You're welcome. thanks for dropping by.

    ReplyDelete
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  4. Social media is one of the source through which we just have to click and every concern can be read by others and we can have the information we have asked.

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