The
topic for this month is marketing. I’d love to hear from all of you, your
thoughts on marketing.
I can’t
speak to those published by traditional publishers but my understanding is that
you need to do most of your own marketing.
I’ve
attended several workshops and the general message I got was don’t worry about
marketing was if you only have one book published, don’t worry about marketing.
Write the next book and the next. Then with at least three published books,
consider marketing. I followed this advice, but partly because I didn’t want to
do any marketing. J
The
next point about marketing – establish a budget. How much can you afford to
spend?
Blog
tours that you do yourself are free – except for the books you might give away.
Facebook
parties are again free. Many loops you
may be a member of, have free promos for the member’s books.
Newsletters
are one of the best ways to promote your book.
And if you can get a street team, that’s relatively free. You can give
them small gifts to help promote your books.
You
can buy ads on Facebook and Twitter. BTSeMag has a full page premium ad in their
online magazine, which is quite well done, for $70. There is a charge to design
the ad, but it also is reasonable and you can have as much input as needed to
finalize. http://www.btsemag.com Fiverr http://www.fiverr.com/bknights
Bookbub (which is great
but can be a challenge to get one) http://ohfb.com/index.html
Check
back on Thursday for more information on marketing.
Thunderclap is also free. All you have to do is to get a certain number of people to agree to share your post. There's really a lot of different options and many are very affordable.
ReplyDeleteMarketing-sigh. I love doing blog tours because I get to meet new people, many of whom buy and read and review my books. Still, word of mouth is the best tool.
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