Does this increase sales? Personally, I pay more attention to blurbs and excerpts. You may write a glowing review and I read the book and hate it – different expectations.
So why book reviews?
There are reasons to get those reviews that not only sell the book but
help the writer.
First the more reviews the easier it is to find the book when people are
searching. Your SEO
(search engine optimization). But good meta tags could work the same way.
Reviews might also provide
the author with credibility for the potential reader. On sites like Amazon,
Kobo and Goodreads it can move your
book up the search ranking.
Another way book reviews might
help is to share information with the author on how a reader likes or dislikes
their book. They might share what they particularly enjoy or what they found
confusing. Their feedback can be very helpful to the author. It can help
improve the author’s writing, reveal possible weaknesses, and provide motivation
for the next book.
Remember not to take any of the
comments personally. If you disagree with a comment and feel it isn’t accurate,
Reviews not only promote the
book but you as an author. And another marketing tool people talk about is
branding. What is your brand? Your brand helps to sell your book. And reviews
can help you develop that brand. They say things like the book is a romantic suspense
so readers will know your genre and maybe that you write that genre well. That
could be part of your brand. If you are great at world-building that could also
be part of your brand. So pay attention to those reviews. They might help you
as an author in many different ways.