This
week author Susan Ann Wall joins us with her tip. Susan writes racy,
rule-breaking romance and women’s fiction.
Susan’s Tip
The
best marketing advice I’ve ever received and that I like to share is to
write your next book. We are writers, after all, and writing comes a lot easier
than marketing. But what can you do to keep attention on your published books
while you are writing the next book?
One
thing I like to do is what I call celebratory promotions. These can be
anything from the anniversary of your book’s publication date, to a character’s
birthday, to an existing holiday, to a national day of recognition that somehow
relates to your book. You can even do Throwback Thursdays and Flashback
Fridays!
Last
year I did my first celebratory promotion on one of my heroine’s birthday.
Stacie Nightingale is the heroine in two of my published novels (and in an
upcoming novel to be published in late spring) in my Puget Sound ~ Alive With
Love series, but she is also a secondary character in other novels in the
series. Her birthday is March 12, so last year I put the latest release in the
series for free on her birthday. Thousands of units were downloaded as a
result.
Since
this series features two military veterans, in November I did another promotion
to celebrate Veteran’s Day and raise money and awareness for the Rebuilding
Warriors (www.rebuildingwarriors.com) program. With this promotion, I set one
of the books to free and one of the books to $.99 while leaving the other two
at normal price. Again, this resulted in thousands of units being downloaded
and some residual sales that followed in the weeks following the promotion.
My
current promotion for the Puget Sound ~ Alive With Love series celebrates the
first anniversary of the release of The Sound of Suspicion. The book will be
free at Amazon January 30 – February 3 and you’ll see more promotions on the
other books in the weeks following.
I’m
also planning a promotion for the two books in my Fighting Back for Love series
around World Cancer Day on February 4. I wrote these books to not just raise
money for Relay For Life (60% of royalties benefit the American Cancer Society)
but also to raise awareness about cancer prevention, resources, and treatment.
From February 3 – 5, these books will be on sale at a special price at all e-book
retailers.
Promotion
takes time and planning. Sit down with a calendar and identify days that have
some sort of relevance to your books. If you have control over the price of
your book, plan to adjust the price and contact as many book promotion sites as
you can to get the word out about your promotion. If you don’t have control
over the price, you can still celebrate with games, contests, and giveaways.
Make it fun and engaging for your readers so that it feels less like promotion
and more like connection.
Excerpt from The
Sound of Suspicion
“Baby,
there’s room in the closet.”
Stacie
Nightingale’s stomach twisted into a knot. It wasn’t the words, but the intent
behind them. She feigned her most innocent smile and turned toward the sexy
Cajun drawl. Fortunately, she found a big hunk of heaven that transformed her
lips into something far from fake innocence.
Quivering
at the sight of the man she loved in only a towel, her eyes traveled up his
body, taking in every glistening flex and pull of firm muscle as he crossed the
bedroom in long strides. Holy Shakespeare, the man looked good dripping wet.
When he reached her, she landed on dark green eyes that glinted with desire.
Owen
Landry graced her t-shirt clad body with the same seductive perusal, causing
Stacie’s naked legs to prickle with anticipation. Maybe, just maybe she’d be
lucky enough to distract him from the conversation he started.
His
timing couldn’t be worse and even though the topic didn’t surprise her, she
wasn’t ready to deal with it. She’d rather they pursue the desire that sizzled
between them. When his gaze fell back on hers, he smiled with approval, but
raised one eyebrow in question and Stacie knew luck wasn’t on her side.
Shaking
off the arousal his god-like body sparked, she plastered on the innocence
again, hoping it would deter him. “Room in the closet? For what?”
“For
your clothes.”
Of
their own free will, Stacie’s fingers trailed up the sinewy arms that had held
her all night long. “Don’t be silly, Owen, I live across the hall.” Which is
where she’d go to grab a shower and put on some business clothes, even though
she’d rather lounge around in his shirt all day. Or in his sheets. With him and
those strong arms that twitched under her caress.
Good
Gatsby, if he didn’t stop looking at her like she was his next meal and making
her blood flow like hot lava in the process, she was going to have to step onto
the balcony and shower in the cold December drizzle. Actually, she’d rather
tear off the shirt she’d stolen from him, along with Owen’s little towel, and
do an instant replay of the lovemaking that had kept them in bed all morning.
Oh, how she loved Thursdays. It was the start of Owen’s weekend and after three
long shifts at the naval yard, all of his attention was focused on her.
But
Owen gave his head a quick shake as though he were trying to fend off the
desire too. A shadow replaced the spark and Stacie’s stomach knotted again,
recognizing Owen’s quick shift from sexy to serious. “You don’t have to.”
Instinctively,
Stacie stepped back to gain some space and imagined her to-do list rather than
the things she wanted him to do to her between the sheets. Maybe if she put
some distance between them, she could stall even longer and Owen would forget
he’d brought the topic up.
She
was also trying to keep that knot from turning to something even more
unpleasant, which it was threatening to do as the bile rose in her throat. She
wished she had nerves of steel and could face her insecurities head-on, but
that was a skill she had yet to learn. “It seems silly to keep clothes here
when I can walk forty feet to my own closet.” And wear a shirt that smelled
like him while making the short trek.
“I
wasn’t talking about the closet.” Owen grabbed her hand and pulled her back,
thwarting her attempted escape. “I meant you don’t have to live across the
hall.”
And
there it was, the words she’d hoped to avoid. Terror kept her body frozen in
time despite the fact this wasn’t sudden. Her reaction was completely
ridiculous and unfair to the man she loved. Recognizing that was half the
battle and maybe her therapist would be proud, but it was the other half of the
battle which was the problem. She was terrified of what Owen wanted.
He’d
been hinting at it for weeks but Stacie had done what she always did in
uncomfortable situations – she’d chosen to ignore the hints, hoping he would
let it rest. Any excuse she gave Owen for not moving in with him was going to
hurt him.
No,
not hurt. Devastate.
Her
fingers tapped his chest, desperate for some miracle to swoop in and rescue
them both from this moment. A quick glance at Owen might lead someone to
believe he was a muscle-head. He worked hard in the gym to maintain his
god-like physique, every muscle perfectly sculpted. It was easy to be
distracted by his physical appearance, but to know the man was to know there
was more to him than just raw muscle. Behind the forest green eyes was a man
who wore his heart on his sleeve. He was kind and generous, romantic and
thoughtful, and also very sensitive. Stacie knew the betrayals of his two
ex-wives still weighed heavily on him. She didn’t take his trust for granted,
but was also sensitive to her own past and mistakes.
Maybe
if he’d waited a month, let her jump the next hurdle in leaving her past
behind, she would have reacted differently. Stacie hoped anyway, because she
couldn’t imagine her life without Owen and she wanted moving in together to
feel right. Unfortunately, his timing couldn’t have been more off.
“Don’t
you think it’s a little soon for us to be moving in together?” If she could
just infuse a smidgen of the self-doubt she’d been dancing with lately, maybe
Owen would back off.
“Baby,
we haven’t done anything slow.” Owen clutched Stacie’s shoulders with those
strong hands that had a tendency to ward off her insecurities. Today, they
didn’t seem to have that power.
Even
so, as if she were a moth drawn to a flame, Stacie eased against Owen’s body,
his warmth stoking the fire that always burned for him. She removed his towel
and let it drop to their feet as she stroked his velvet skin with slow purpose.
“Some things we’ve done slow.”
Owen
groaned and Stacie smiled. She’d perfected the sex as a distraction technique
over the last six months. She breathed in his scent, clean soap and musky
aftershave suffused over his smooth skin and mixed with his natural scent. Her
lips caressed the spot under his jaw that she knew drove him wild, but was
disappointed when his hands dropped from her shoulders to remove her firm grasp
from that most intimate part of him. Owen stepped back, his dark eyes locking
on her. “You’re avoiding the subject, which means you don’t want to move in
with me.”
The
Sound of Suspicion is free on Amazon January 30 – February 3.
http://www.amazon.com/Sound-Suspicion-Puget-Alive-Love-ebook/dp/B00I56PSLW
You
can find Susan at:
www.susanannwall.com
www.facebook.com/susanannwall.author
twitter.com/susanannwall
Thanks
Susan, for dropping by and sharing that great marketing tip.
Don’t
forget to check out Susan’s free and special priced books during the next week. And come back next Tuesday for more Tips.
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